About us

ARS Guide is a leading consumer technology digital media property dedicated to deliver in-depth reviews, profile tech trends and breaking tech news. We cover the delicate intersection of laptops, desktops, HDTVs, monitors, printers, iPads, tablets, smartphones, home appliances and many more.

Our editorial independence is backed by the weight of technology publisher ARS Guide plus the experience of our lead analysts and tech journalists. In fact, ARS Guide’s chorus platform makes it possible to deliver up to the minute reviews and news in a way that is commensurate with the 21stcentury’s Geeks, Nerds, Fanboys and Web-natives.

Founded in August 2011, ARS Guide has grown its network of websites to reach over 11 million unique visitors and draw substantive page views each month. ARS Guide community encompasses the many friend and followers on Twitter, Facebook, LinkedIn, Google and other social media.

ARS Guide’s native desktop PC review and testing platform covers the wide estate of desktop computing, monitors and HDTVs. On the other hand, ARS Guide is a platform dedicated to solely analyzing, reviewing and providing breaking news on Home Appliances, Kitchen Accessories, Lawn & Garden Equipment; and, over a short period it has become a leading statistical resource in the home appliances and equipment niche.

ARS Guide - About us

ARS Guide’s Review Assurance

At ARS Guide, we always strive to be the ultimately trusted site in tech. So far, we’re impressed by the independence and vigor we’ve extended in the course of our testing and reviewing process, by ensuring that all products we review are given the full attention as well as ensuring that our reviews are constantly updated and curated –the release date of the devices notwithstanding.

Our team of analysts, editors, columnists are among the best you can ever get on the planet, who not only elicit expertise in the various niches, but are also passionate about tech; in fact, they’re the same folks we write our reviews for –those who always want to have the front row seat about and use of the latest and best technology.

As part of Nextech PLC, a global leader in digital publishing, our confidence is heightened, since we can now tell you what we think about a product, without fear or favor.

Here is our promise to you:

  • We do not accept/take payment to review products.
  • Our selection of products for review is, solely, our discretion, and in that way, we review products based on what we want our readers would want to know.
  • In our reviews, we’ll tell you want we know, our expert opinion on a product, and what we think about that particular product, not what the advertisers want you to know.
  • If a product doesn’t meet the threshold of our high standards, we’ll just tell out and why. If possible, we compare to a product that makes up on that gap.
  • If it occurs to you that we aren’t holding to our side of the promise, please email the lead analyst (by filling up the contact form) and we’ll put our effort to make everything straight.

Our rating system

Apparently, we use the all familiar five-star rating system, calculated as a percentage. That way, we keep things clear and simple. As always, the more stars, the better. However, even though we use the simple rating system, we first scrutinize the product based on a number of criteria. All these attributes give us a clear picture of the product, and the ideal rating. In rating, we focus on:


Nobody want a wonky system. So, how does the product feel: How is the construction? Cheap or premium?


We have categories on all our sections, so depending on the use of the feature-set, we’ll tell why it deserves to ‘be/or not’ in that class. Does it meet what you want for particular use?

Ease of Use

Do you get to use the product easily? How are the controls situated? Is it logically set for that particular set?


How well is the product suited to work? Any rough-edges in using the product? Are all features functional?


Does the product deliver value for the buck? Or, you’ll have to look elsewhere?

…and, what’s a hands-on review?

‘Hands on Reviews’ are simply the first impressions we get after tinkering with a product for a while. That may mean a few moments, a few hours, a day, day, weeks or even a month. All that matters is that we’ll have spent considerable time with the kit. Ideally, we do not necessarily own all the products we review, but we always get a way to have a feel of the products maybe through: invitations during/prior to product launches, exhibitions, workshops, tech shops among other events.

The important thing is that we get time to play with ourselves, maybe even before anyone else does, and thus can give you some sense of what it’s like to use them, and maybe why you should care about the product, or not.

Lead Analysts, Editors, Columnists & Contributors

Our Lead analysts, editors, columnists and contributors strive to bring in-depth insights from the heart of the tech community. Our columnists post articles regularly, and some have their own tech-gigs and we strive to support them as they are invaluable assets.  You’ll find articles from seasoned columnists regularly on our homepage.

We have had many industry experts dedicated to deliver in-depth reviews, profile tech trends and breaking tech news. We cover the delicate intersection of laptops, desktops, HDTVs, monitors, printers, iPads, tablets, smartphones, home appliances and many more.

On ARS Guide we’ll  tell you about the coolest new stuff. We’ll work hard to bring you original quotes and exclusive access. We’ll  review it more thoroughly and carefully than anyone else. We’ll explain how it works and why you should care (or not).

Then it’s up to you. Add your own comments and opinions. Review gear for yourself.

There’s no monopoly on the truth here – tell us what you think.